OUR STORY
THE BRAND
The Awadh Label is not just another clothing brand; it embodies the rich heritage of Chikankari clothing from Lucknow. As one of the city's most celebrated textile decoration styles, our brand reflects the artistry and craftsmanship of true traditional handmade clothing. Discover the elegance and beauty that The Awadh Label brings to your wardrobe, the timeless art of Chikankari. Join us in this exquisite tradition!
THE DESIGNERS
Our designers are the brand.
Every piece begins with listening — understanding what our customers in the UK love and how they want to wear it. From there, the process continues thousands of miles away in the historic streets of Lucknow, where our garments are brought to life in the craft workshops of the Chowk.
Here, skilled artisans carefully hand-stitch each piece using traditional techniques passed down through generations.
The designers are not just us. They are you, the craftspeople who make each garment, and everyone who shapes the journey from idea to finished piece.